Get your website ranked on Google

Search engine optimization (SEO) covers everything that helps Google understand your website and show it to people searching for your services. You can't buy it: you build it with clear pages, well-chosen titles and a technically clean website. Upkyo Studio takes care of the technical side (HTTPS, sitemap, mobile version, structured data). This guide shows you what is left in your hands and how to set it up, page by page.

Before you start

• Your website must be published on its domain name: a private preview is never visible on Google (see Publish your website on your domain).
• Write down the phrases your customers type to find you: your trade and your city, for example "florist Manchester" or "employment lawyer Leeds".
• Have a Google account at hand for Search Console.

Optimize a page step by step

1. In the editor, open the SEO panel and stay on the Page tab.
2. Choose the page to work on in the Page shown list at the top of the screen.
3. Fill in the Main keyword: the phrase your customers type into Google.
4. Write the page Title: 30 to 60 characters, with the keyword, your trade, your city and your name.
5. Write the Description: one sentence of 70 to 160 characters that makes people want to click.
6. Look at the Google result preview above the fields, then follow the tips in the Checks list until the score gets close to 100.
7. Repeat for each page, then click Publish and Update the website.

What does the page score check?

Studio calculates a score out of 100 from simple criteria: title and description length, keyword present in the title, the description, the page's main headline and the text, at least 250 words on the page, links to other pages of the website, complete contact details (address, city and phone in the Business panel) and a page visible in Google. Each unmet criterion comes with a tip.

If the AI assistant is available on your website, the Optimize the whole website with AI button writes titles, descriptions and keywords for every page. Review them one by one afterwards: nobody knows your business better than you.

Connect Google Search Console

Search Console is Google's free tool that shows how your website appears in search results: queries typed, clicks, indexed pages and any errors.

1. Open the SEO panel, Indexing tab.
2. Click Connect Google. The button is only available once the website is published on its domain.
3. Authorize Upkyo with your Google account.
4. Back in Studio, the message confirms that the website is verified and the sitemap has been sent to Google.

The sitemap lists all your pages for search engines. It is published at https://your-domain/sitemap.xml. Bing, Yandex and other engines are notified automatically every time you publish, through the IndexNow protocol. If you prefer manual verification, paste the code from the Google or Bing tag into the Google verification code and Bing verification code fields.

Get cited by AI assistants

The AI tab targets answers from ChatGPT, Perplexity, Claude and Google's AI summaries. Studio publishes an llms.txt file and structured data (business, opening hours, FAQs, products). Write the Business summary for AI in two factual sentences, and add an FAQ section to your pages: assistants readily reuse those answers. The AI crawlers setting is set to Allow by default.

Keep your rankings when an address changes

The Redirects tab sends an old address to the new one (Permanent (301) or Temporary (302) redirect). Studio creates them by itself when you rename a live page. It also lists Missing addresses on your website requested by visitors or search engines: redirect them to the right page. This is essential if you are replacing an old website with your Studio website.

The best practices that really matter

• One page per important service: a "Bathroom renovation" page ranks better than a list of ten services on the home page.
• Useful text: describe what you do, where, for whom, your indicative prices and lead times.
• Image descriptions: fill in the Image description for every photo.
• Local SEO: create your free Google Business Profile and use the same address and phone number as on your website.
• Patience: Google often takes several weeks to crawl and rank a new website.
• Accessibility: the Accessibility tab flags what needs fixing. An accessible website is also better understood by Google.

Frequently asked questions

How long does it take to appear on Google?

Once Search Console is connected, Google often crawls a new website within a few days, but ranking for competitive searches takes several weeks, sometimes a few months. Regularly publishing useful content speeds things up.

How do I hide a page from Google?

In the SEO panel, Page tab, tick Hide this page from Google. This is useful for a thank-you page or an offer reserved for a few customers.

Do I have to pay Google to be listed?

No. Organic search is free. Paid ads (Google Ads) are a separate service and do not improve your position in the organic results.

My website is live but I can't find it on Google, why?

Check that Search Console is connected and that your pages are not hidden from Google. Type site:your-domain.com into Google to see the pages already indexed. A brand-new website may simply not have been crawled yet.