Add a store to your website

Upkyo Studio includes a built-in online store: you don't need a second tool to present your products, manage your stock and receive orders. This guide is for shop owners, makers and small businesses who want to sell on their own website. It covers creating products, shipping, taxes, payment methods and tracking your sales.

Before you start

• The easiest way is to start from a store template: pages, categories and sample products are already in place. See the store templates and Start your website with a template.
• Prepare your product photos (neutral background, same format for all), your prices and your shipping and returns wording.
• If you already have a catalog on another platform, export it as a CSV file: Studio can import it.

Create your store step by step

1. In the editor, open the Store panel in the left-hand toolbar.
2. In the Products tab, click Add a product.
3. Fill in the name, category, photos (the first one is the main photo), price, an optional compare-at price, the SKU, stock and description.
4. If the product comes in several versions, click Add an option (size, color, material…), then set the price and stock of each variant.
5. Add the Products section (Store category) to one of your pages. The /boutique/ page and a page for each product are created automatically.
6. Open the Store dashboard to set up shipping, taxes and payments.
7. Publish your website to put the store online (see Publish your website on your domain).

Present your products well

• Photos: the second photo appears on hover on desktop. Use it for a close-up or a lifestyle shot.
• Badge on the photo: a short word such as "New" or "Limited edition" catches the eye.
• Categories: they act as filters in the store and in the breadcrumb of product pages. Create them in the Categories tab.
• Visible in the store: untick this box to hide a product without deleting it, for example out of season.
• Stock: leave the field empty for unlimited stock. A product or variant at zero shows as sold out.

Import your catalog from a CSV file

In the store dashboard, open Products and click Import. Studio accepts a CSV file from Shopify, WooCommerce or a spreadsheet such as Excel. The Export button does the reverse: it downloads your catalog, handy as a backup or for bulk edits.

Shipping, pickup and returns

In the Shipping tab of the Store panel (or Shipping and pickup in the dashboard), create your shipping methods with a name, a price and a delivery time. Untick Shipping address required for in-store pickup. You can also set a Free shipping from amount and the number of days for Returns accepted, then write the shipping and returns text shown on product pages.

How do I set up VAT?

The Taxes page of the dashboard offers three display modes:

• Prices incl. VAT: the most common choice for selling to consumers, with a default rate and specific rates per product (books, food service…);
• VAT exemption (French micro-business): the statement "TVA non applicable, art. 293 B du CGI" appears on product pages, the cart and invoices;
• Prices excl. VAT (B2B sales).

Your invoice details (company name, EU VAT number…) are set in Profile and invoices. A numbered invoice is created for each paid order.

Which payment methods can I offer?

The Payments page of the dashboard has two groups.

• Offline payments: Bank transfer (account holder, IBAN, BIC), Cheque and Pay on site (at pickup, on delivery or during the service). The order is recorded, the customer receives the instructions by email and you mark the order as paid once you receive the money.
• Card payment: it goes through a Stripe account that you connect with the Connect my Stripe account button, and the money then goes straight to your account. Online payment is currently being activated at Upkyo: if the page says it is not available yet, offer bank transfer, cheque or pay on site in the meantime.

Track your sales

The dashboard brings together the Overview, Orders, Abandoned carts, Discounts (promo codes or automatic discounts) and Customers. When you send a parcel, click Shipped on the order. Orders and the customer list can be exported as CSV.

Frequently asked questions

Is the store included in the subscription?

Yes. The store is included in Upkyo Studio, on the same plan as a showcase website: €12 excl. VAT per month or €120 excl. VAT per year. Every store template and every selling feature is included.

How many products can I sell?

Upkyo Studio has unlimited pages and every product gets its own page. Beyond a few dozen products, CSV import and categories will save you a lot of time.

Can I sell without online payment?

Yes. Turn on bank transfer, cheque or pay on site: the order is recorded and the customer receives the instructions. This is also the way to go until card payment is available.

How do I create a promo code?

Open Discounts in the store dashboard and click New discount. Choose a code entered in the cart or a discount applied automatically, and say whether it can be combined with others.